Open to new roles

Shivam Singh.

AI-Led Growth Marketer · Two-Time Founder

8+ years of building audiences, running growth experiments and turning content into business - across creator economy, SaaS and coaching. I have done this for my own brands and for 15+ others.

Content & Distribution Performance Marketing GTM & Acquisition AI-Native Workflows

View full story Get in touch

Years Experience

15+

Brands Served

50K+

Students Guided

50+

Events Executed

400K+

YouTube Subscribers

20M+

Organic Views

4M+

Views - AI Experiment

$100M+

GMV (Knorish)

📍 Lucknow, India · Open to Remote

Scroll

2018 - 2022

Built a content empire from a bedroom.

Started Career Margdarshan with no team, no budget and no playbook. Just a camera, genuine curiosity and a willingness to figure it out. Four years later - four YouTube channels, a counselling platform and a content engine that still runs today.

400K+

Subscribers across owned channels

20M+

Long-form organic views - zero paid

50K+

Students guided through the platform

500+

Videos produced and published

The Channels

Channel Analytics

Built the full content engine solo

Research, scripting, filming, editing, SEO, thumbnails, publishing, analytics - owned every step without a team.

Turned audience into a business

Built content-led funnels that converted organic viewers into counselling leads and paid services. Revenue from day one.

Worked with India's biggest EdTech brands

Partnered with Unacademy, Physics Wallah, Doubtnut, Scaler, Gradeup and others as influencer, content partner and growth consultant.

Experimented across niches

Ran experiments across education, fitness, lifestyle and finance to understand what makes content convert - not just get views.

The Platform

India's #1 platform for engineering admissions - built from the content environment. 50,000+ students guided since 2017.

India's Top Brands - as influencer, content partner & consultant

UnacademyPhysics WallahDoubtnutScaler School of TechnologyGradeup (acq. by BYJU'S)Newton School of TechnologyLovely Professional UniversityParikshaQuantum UniversitySnapsolveCGC University

🌐 careermargdarshan.org ▶ Career Margdarshan ▶ Shivam Singh ▶ CareerKick NEET ▶ CareerKick JEE

2022 - 2024

Owned the entire marketing and growth function at a creator economy platform.

Joined Knorish as the sole person running marketing and growth. Tested ideas fast, scaled what worked and cut what drove high CAC. Managed core performance marketing for the Knorish brand and multiple celebrity academies on the platform - including Sanjeev Kapoor Academy, Purple Coach and others. Now rebranded as Edbound.AI.

Left: Edbound AI (Knorish rebranded) · Centre: Growth planning board - funnels, budgets, webinar strategy · Right: Offline community event to drive live product trial and instant conversion

94%

Lead cost reduced through rigorous A/B testing, funnel restructuring and creative optimisation

50+

Webinars, workshops and offline community events executed end to end

10+

Offline community events run to drive live product trials and instant conversions

$100M+

GMV facilitated on the platform for creators and coaches globally

🎯

Full funnel ownership - end to end

Ran every stage myself - writing landing page copy, building CRM automations, running performance marketing, analysing conversion data and scaling what worked. Not just execution; full ownership of the outcome.

📊

Performance marketing for multiple celebrity academies

Managed paid campaigns for Knorish brand and celebrity academies on the platform - Sanjeev Kapoor Academy, Purple Coach and others. Turned their existing audiences into consistent paid revenue through targeted campaigns and product-led funnels.

📈

Rigorous A/B testing drove 94% CAC reduction

Systematically tested creatives, audiences, landing pages and funnel steps. Killed high-CAC channels fast. Doubled down on what worked. The 94% reduction came from weeks of disciplined version, not one insight.

🎥

CEO personal brand - organic content to revenue

Built and managed the organic content engine for the CEO's personal brand. Turned practitionership content into real business - brand building, audience trust and direct product conversions.

🔗

LinkedIn GTM for enterprise deals

Built LinkedIn automation and cold outreach systems using Heyreach, Instantly, Smartleads, Clay, Zapmail and Claude. Worked closely with the sales team to analyse conversion data - which funnel drove the best AOV, which to scale and which to cut.

🎤

50+ events - full execution from copy to conversion

Planned and ran education-led webinars, workshops and offline events. Each event was a complete funnel - landing page, CRM setup, performance marketing for registrations, post-event nurture and sales follow-up. Not just events. Conversion machines.

2024 - Present

Running Clixo AI - and experiments no one else is running.

Clixo AI is my current vehicle. Full-stack marketing for creators, coaches and early-stage businesses. I work directly with clients on content, paid, funnels and GTM. And alongside client work I run experiments - including one that changed how I think about content production entirely.

15+

Clients served across niches

100+

Webinars, courses, workshops and acquisition campaigns executed

4M+

Organic views in 10 days from an AI content experiment

Full-stack

End to end marketing delivered - content, paid, funnels, AI and distribution

The AI Experiment

4M+

organic views in 10 days.

I wanted to know how fast I could produce and distribute content using only AI tools. No studio. No team. No traditional production. Built the workflow from scratch.

The same system now runs across client accounts at a fraction of traditional production time and cost.

AI scripting - research, structure, hooks

Voice generation - AI voice, no studio

Avatar video - AI presenter, no camera

Editing & packaging - thumbnails, cuts

Multi-platform publishing - YouTube + Instagram

→

4M+ organic views in 10 days

Real Results - Analytics Screenshots

AI experiment analytics - Instagram reels

AI experiment analytics - reach and views

📸 Instagram - skillupai.clixo ▶ YouTube Channel

📄

Landing Pages and Ad Copy

Wrote and shipped landing page copy, ad scripts, video briefs and outreach sequences across multiple client verticals.

🎥

Video, UGC and Influencer Campaigns

Produced videos, ran UGC campaigns and managed influencer activations as part of full acquisition funnels for clients.

🤖

AI Content and Automation Workflows

Built AI-powered content systems covering scripting, voice, video production and distribution - tested on own channels, deployed for clients.

📊

Performance Marketing and Community Growth

Ran paid campaigns across Meta and Google, managed community growth and built organic acquisition systems that build uped over time.

Client Results

Abundant Lives Academy

4,000+

New clients onboarded for a wellness and healing brand through content, paid campaigns and funnel execution.

Srimantha Academy

7 Figures

Ran multiple 7-figure webinars from copy and funnel setup to paid distribution and post-event follow-up.

MPGI

15,000+

Leads generated through performance marketing and organic distribution campaigns.

Other Brands and Niches

The Digital Hike Fitness and Wellness Brands Healing and Spiritual Coaches Finance and Investment Brands EdTech and Education Brands Real Estate Businesses Multiple Zero-to-One Businesses

Shivam Singh.

Started as a creator.
Grew from there.

Built through real work,
not certifications.

Looking for a growth
leadership role.

Shivam Singh.

Started as a creator.Grew from there.

Built through real work,not certifications.

Looking for a growthleadership role.

Started as a creator.
Grew from there.

Built through real work,
not certifications.

Looking for a growth
leadership role.